WINDOW OF OPPORTUNITY AT COUNTRY ROAD, TOORAK RD.
By stephen
May 30, 2018
The iconic Country Road on Toorak Road sets the perfect location to use a cutting-edge luminaire system that can provide world-class visual merchandising illumination.
One that’s inspired by leading European fashion and runway displays, and customised for the brand and the space.
The Fusion’s adjustable heads provide complete flexibility and the freedom to isolate individual product items within each window space – a boon for visual merchandising.
The pinhole illumination source is extendable and rotatable, enabling points of light to produce less “light echo” against the windows.
This means passers-by are at first drawn to what’s on display – not just their own reflections. Because ultimately, visual merchandising is about foot traffic checking out what’s on display – not themselves.
