Using Illumination To Celebrate Artistry & A Refusal To Conform at Nagnata Flagship
Nagnata Flagship Byron Bay
Lighting design plays a critical role in not only helping to communicate the vivaciousness of the brand but is pivotal in making Nagnata an awe-inspiring experience for visitors.
Illumination is pivotal to both the space and the brand experience itself.
The project enjoys a concept and execution that makes no two moments the same – on one visit a scene simulating sunrise or sunset off Byron Bay, the next, metamorphosing into a futuristic, electrifying, and energetic space.
Nagnata Day
The scene design follows the natural daylight colours and tones from dawn to dusk, then after dark things get more up-tempo. A procession of Bluetooth-controlled RGB WW linear luminaires that run centrally through the ceiling. They work hand-in-hand with various other RGB WW sources that are thoughtfully concealed to bathe the entire store in a wash of coloured light.
This was painstakingly created so when visitors experience Nagnata, they are never quite sure where the colour is coming from —
“almost as if we have painted the entire location using light, transforming this stylish serene sanctuary into a charismatic and exuberant environment.”
David Justice, ambience Managing Director
Interior
Pattern Studio
PHOTOGRAPHY
Tom Ross
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Nagnata Night
“Lighting across the entire space integrates with selected scenes, including illuminated gradients permeating from window display to fitting rooms.”
David Justice, ambience
