5 Retail Design Take-Outs and 1 Tasty Take-Away from Euroshop
By stephen
March 27, 2017
The team at ambience just got back from Euroshop (and some sturdy tours).
Our Head of Design – Lin Lam, Ben Bates – Innovations and Creative Development headed over, and these are some brief Euroshop observations on retail design and more specifically lighting that we… observed.
it’s all about the leddd
LEDDD (LED Design and Development)
Measurements in correct colouring is a hot topic worldwide, and the tuning of LED colour has been significant advancements. And even more specific than that – improved colour rendering and colour matching for individual products. We see immense possibilities in the beauty and fashion industry, with a LED module now practically made for every retail purpose – denim, skincare, footwear, produce, and someone somewhere is now probably working on one that makes catfish look like prize marlin.
But as well as a spectrum of colours being outputted, the whites are becoming even crisper. Oh, and we love the mint-green LED chips.
ACE OF BASE ARE NO LONGER IN THE CHARTS
It’s not 1996, and cookie-cutter retail design solutions are not for everyone.
…unless you’re selling cookie cutters.
It’s all about innovations and implementing what will best serve clients and customers. Firstly, we were happy to see a few new product innovations exploring automation, because they are aesthetically exciting.
And secondly, because we hired an automaton expert recently – phew! Flexible lighting for shopfronts that create interesting permutations, enabling alterations for display or environment changes were some progressions that caught our eye.
perfect makes perfect
Glass lenses and optics on fittings and creating specific sharp shape for the perfect light. Spillage will become a thing of the past… and not in a cool retro way.
winning hearts… and minds
Retail is obviously about sales and the psychology of light is a well thought-out area, with a number of studies for decades providing insights. The marriage of them isn’t a consideration – it’s critical. It’s not just about getting people to make choices based on their experience in interacting and being a part of the designed environment, but emotional engagement during and after the user experience.
We all know about the power of fit-room lighting, and there was some interesting takes on the topic, specifically with providing light from various angles and light, creating faint halos or ‘glow’ around subjects, create feelings of importance, strength and status.
pretty as a picture or photo
Varied illumination techniques is an area designer – probably either consciously, or sub-consciously – have considered before, but using lighting developments and strategies from other mediums such as photography is gaining momentum.
As a delegate put it, ‘People look best when they have themselves lit by a professional photographer’ – makes sAdd Columnense, and will be interesting to see how this thinking is implemented practically in a retail environment.
taking away the takeaway
What is it about tucking into some German cuisine – pretzels, sausages, and that mustard? So simple, so good.
As you can see some people and brands are exploring some exciting innovations and thinking around the globe, we look toward the next twelve months with keen interest.
Danke schön und auf wiedersehen!