COLOUR TEMPERATURE
The right colour choice for the product and store finishes is paramount. 3000k or ‘warm white’ creates an inviting environment. It can enhance skin tones and materials. 4000k or ‘cool white’ creates a natural light effect and will enhance jewellery and fresh produce.
GLARE
The naked eye can perceive glare as light. When used correctly glare can be a vital tool in a considered retail lighting plan. Alternatively, in other areas such as around POS systems it needs to be minimised.
CEILING AND MAIN DISPLAY
Merchandising, display flexibility, type of product and shopping patterns are some key considerations when positioning and choosing ceiling lighting.
LIGHT SOURCE
With trusty old metal halide getting the boot it’s LEDs or nothing these days. It's vital to select the right LED for your product. If it’s foundation, find an LED source that enhances skin tones and it’ll reduce returns. Hey, even if double denim is your thing you can also find an LED that will have have 90s boy bands smashing down your doors. Whatever your tipple there’s an LED available, now speaking of tipples...
POINT–OF–SALE
It’s here that the customer is having second thoughts about buying the new ‘Doughnut Series’ table tennis bat they’re holding. Natural customer indecision means considered lighting strategies must be made around POS. The lighting and mood should be treated as a product display (particularly if you have actual secondary product displays here).
FITTING ROOMS
The correct choice and positioning of fittings will enhance skin tones and reduce shadows. This will make the customer look healthy and it may even make them feel young again.
JOINERY LED PROFILE
Even if your shelf is stocked with an awesome product, correct LED profile mounting detail will bring it to life. The type of product, its position and the finishes within the shelf must be carefully considered for everything from minimising reflection to concealing the LED source.
SHOPFRONT
Lighting should be positioned and powerful enough to maximise distribution onto the shopfront displays. It should also minimise reflection from the mall or street. Fittings should be flexible with the ability to modify beam angles and distribution depending on the visual merchandising strategy.
