The Incredible Pursuit of Pure Colour When Lighting Mecca Cosmetica
By stephen
July 18, 2018
The process behind getting colour perfect for cosmetics is as precise as it is impressive, and it has to be. Why?
Well, if a customer applies makeup in-store, that colour/shadow has to look the same as when they leave the store, or there is obviously the risk of returns.
To put it simply, it’s critical that colour looks like it should. It’s no good if “Nars Jungle Red” looks nothing like “Nars Jungle Red” and instead looking more like “Disco Inferno”, or “Carnivale”, or even the train that customers didn’t want to take – “Shangai Express”.
This is always a key consideration when crafting spaces for the premium Mecca Cosmetica brand. The beautiful Indooroopilly space includes exclusively developed and designed LED panels engineered for in-store makeup application.
The illumination is crafted to create a broad-based colour portfolio with a specific focus on lighting values in skin tone hues for the applying of cosmetics – an intricate, but very rewarding, feat when successfully implemented.